The ethics of using a purchased email list can sound a little murky at first, but as long as you’re not spamming these contacts, you should be okay. Never send another marketing email to someone after they’ve opted out of your list – that could land you in hot water. That means keeping an unsubscribe button at the bottom of ever email you send, and respecting people’s opt out decisions. When using an imported, or purchased list, you want to be extra careful to ensure that you’re following the applicable laws in your country. Converting your website traffic into email lists and converting email lists into sales is one of the primary tasks of digital marketers. So, doing more email marketing (and in particular, doing it in a strategic and thoughtful way) can usually generate more leads and ultimately more sales. Email marketing has been proven to be effective and cost efficient in reaching your audience.Įmail is often one of the first steps, if not the first step in your lead conversion funnel. Despite all this, it’s typically worth the headache.
The simple act of uploading an email list can leave you dealing with customer service and trying to convince them to let you do so. Even just switching email service providers can be challenging for this reason. When you’re just getting started in business, it can be tricky to find an email marketing service that allows you to use lists that you purchase or import. Intro to using Imported and Purchased Email Lists
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